DB's Pixnet

Bloomberg Businessweek, May 14-May 20, 2012
Page 40
Internet
Can Yahoo! Hang On in The Ad Market?

It's al the rage to predict the demise of online display ads and Yahoo!, the company that pioneered the business. Display advertising is the old man of online marketing--website banners are much less fashionable than, say, a personalized coupon delivered to your smartphone. Yahoo has had years of stagnation and leadership crises, the latest being Chief Executive Officer Scott Thompson's résumé inflation.

...The issue isn't the viability of display ads but whether Yahoo can stay in the game. From 2009 to 2011, the company's share of the market fell from 15.4 percent to10.8 percent, according to EMarketer. The drop was largely due to the growth of Facebook(its display revenue in the U.S. more than tripled, from an estimated $518 million in 2009 to $1.7 billion in 2011, according to EMarketer) and Google's YouTube($435 million to $1.7 billion over the same period)...

David CK Chang, SSN057-86-4042,
May 29, 2012,
National Central Library,
Taipei City