DB's Pixnet

 
Where did you first time see the logo of Starbucks Coffee? New York City? Not quite remember that, because sometimes I recall that to be logo ofSubway sandwiches. They both are healthy style food with beverage in green color. But the intangible message came in my mind, whether you want to admit it or not, mentioned what that store 1996 in New York City was, Starbucks Coffee. The owner was old lady but so jealous of her that another Taiwanese young madam made a decision to exclude me from the prestige beverage store at Manhattan. Therefore, I was forbidden to go there to have a drink from time to time. The coffee shop was reopened in summer of 1999 by old lady near my house at Banciao in Taipei area. I had a Fabuchino free right after the same week Starbucks Coffee new open and for sales promotion. But before the Coffee shop got bought back half of stocks and ownership to be taken over in July 2003, I had never been to that Coffee shop except two purchases in year 2000 and several cups did in year 2002. The old lady said to the New York chartered manager or her relative close friend, joking that she had no talent for business and making money.

Date: 101/08/30 @ 14:26 
To: Supreme Court 
Name: David CK Chang 

  




The World Is Flat

  




Obama, From Promise to Power

  




Barack Obama, The Audacity of Hope

 




Harry Potter and the Chamber of Secrets

Under The Dome

The Speed of Trust

 
Harvard Business Review, September 2012
Spotlight
The (Surprisingly) Simple Rules of Strategy
Page 72,
The Science
How Simple Rules Make It Easier to Act
Complex situations create many possible courses of action, which can confound employees on the front line. A recent body of research by psychologists demonstrates that when faced with a superabundance of alternatives, people are afraid of making the wrong choice. As a result they delay decisions, default to the safest option, or avoid choosing altogether...
How Simple Rules Fare Against Complex Models
A growing body of evidence shows that simple rules match or beat more-complicated analysis across a wide range of decisions. Simple rules outperformed state-of-the-art statistical models in forecasting the likelihood that customers would repurchase in two out of three industries(and tried them in the third). They matched sophisticated algorithms in effectiveness at allocating funds across asset classes...
How Simple Rules Differ from Checklists
All firm must balance two conflicting but equally important demands: efficiency(which comes from exploiting standard opportunities) and flexibility(which allows an organization to seize unexpected opportunities). Checklists like the ones that pilots use before takeoff or that surgical teams run through to prepare for an operation are extremely helpful...
DB, SSN057-86-4042,
September 21, 2012, Friday,
National Central Library,
Taipei City

 
the psychologist, june 2012
Page 472,
The curious case of Sherlock Holmes and perceptual load
David James Robertson on an intriguing modern detective story...
It is of the highest importance in the art of detection to be able to recognise, out of a number of facts, which are incidental and which are vital. Otherwise your energy and attention must be dissipated instead of being concentrated(Conan Doyle, 1894/2001, p.391)
The preceding quote is elegant enough to have been written by William James in The Principles of Psychology(1890) as an explanation of our essential cognitive ability to focus our attention on relevant goal-directed information, while ignoring irrelevant and potentially distracting noise. Yet it is actually a description of the deductive processes of that most extraordinary of consulting detectives, Mr Sherlock Holmes. For Holmes, the ability to select only those relevant clues that are required to solve a case, while ignoring irrelevant and extraneous information that could cloud his reasoning, is an indispensible element of his expertise.
Psychological research has made great progress over the last 60 years in understanding the cognitive and perceptual mechanisms that govern this essential selective process...
David CK Chang, SSN057-86-4042,
July 12, 2012, Thursday,
National Central Library,
Taipei City