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  • 3月 12 週二 201317:46
  • The Time Warner mother ship

IHT  
1. International Herald Tribune, March 11, 2013,
Maureen Dawd in March 9 wrote in the New York Times column, which was appearing on yesterday's IHT column, "As Time Goes Bye," describing how she started her career firstly in Time, now a Time Warner company 'as The New York Post’s Keith Kelly put it, “untethered from the Time Warner mother ship”'.
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  • 1月 24 週四 201319:12
  • Kansas McDonald's Women seek men, Big Five vs Giant Three

Psychology Today  
Psychology Today January/February 2013 in Final Analysis suggests that where we're almost finding love in an atlas(map). In Kansas State, we found in the map of the USA that this state had the highest percentage of ads from women seeking men. Site of Missed Connection by median age of poster: McDonald's.
the psychologist january 2013, On the shoulders of giants, Alan D. Pickering in this article depicting individual differences by adopting Eysenck's tripartite division of personality(the 'Giant Three' model) as launching point: extraversion(E), neuroticism(N) and psychoticism(P). Alan says that "It should be noted that this choice does not reflect some Anglocentric bias against the Big Five model()McCrae & Costa, 2003) that originated in the US."
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  • 個人分類:Daily learning and study
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  • 1月 09 週三 201320:35
  • Senses

BPS.jpg  
"The five senses: seeing, hearing, tasting, smelling and touching," as we are finding on page 908 of the psychologist december 2012 issue. What make sense to the october issue of a touching story lies with the night sky cover, echoing with the recently on-lined Facebook timeline cover scene with a cartoon girl in Japanese blue. Another picture in a cloudy moon, makes that Stephen King's quote from D.H. Lawrence, Boo'ya Moon. That's the Merlin's style in a novel. Something you did not know and you seeking for it long enough, and you will find it. Except that in the Holy Bible we find out wisdom in the other facet of things in Matthew. If I would not have known that earlier, it could be a taste bitter than sorrow decades later. I know that. It's nice.
DB, SSN057-86-4042,
January 9, 2013,
National Central Library,
Taipei City
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  • 個人分類:Daily learning and study
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  • 9月 21 週五 201216:40
  • The (Surprisingly) Simple Rules of Strategy

HBR2.jpg  
Harvard Business Review, September 2012
Spotlight
The (Surprisingly) Simple Rules of Strategy
Page 72,
The Science
How Simple Rules Make It Easier to Act
Complex situations create many possible courses of action, which can confound employees on the front line. A recent body of research by psychologists demonstrates that when faced with a superabundance of alternatives, people are afraid of making the wrong choice. As a result they delay decisions, default to the safest option, or avoid choosing altogether...
How Simple Rules Fare Against Complex Models
A growing body of evidence shows that simple rules match or beat more-complicated analysis across a wide range of decisions. Simple rules outperformed state-of-the-art statistical models in forecasting the likelihood that customers would repurchase in two out of three industries(and tried them in the third). They matched sophisticated algorithms in effectiveness at allocating funds across asset classes...
How Simple Rules Differ from Checklists
All firm must balance two conflicting but equally important demands: efficiency(which comes from exploiting standard opportunities) and flexibility(which allows an organization to seize unexpected opportunities). Checklists like the ones that pilots use before takeoff or that surgical teams run through to prepare for an operation are extremely helpful...
DB, SSN057-86-4042,
September 21, 2012, Friday,
National Central Library,
Taipei City
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  • 7月 12 週四 201218:08
  • The curious case of Sherlock Holmes and perceptual load

BPS.jpg  
the psychologist, june 2012
Page 472,
The curious case of Sherlock Holmes and perceptual load
David James Robertson on an intriguing modern detective story...
It is of the highest importance in the art of detection to be able to recognise, out of a number of facts, which are incidental and which are vital. Otherwise your energy and attention must be dissipated instead of being concentrated(Conan Doyle, 1894/2001, p.391)
The preceding quote is elegant enough to have been written by William James in The Principles of Psychology(1890) as an explanation of our essential cognitive ability to focus our attention on relevant goal-directed information, while ignoring irrelevant and potentially distracting noise. Yet it is actually a description of the deductive processes of that most extraordinary of consulting detectives, Mr Sherlock Holmes. For Holmes, the ability to select only those relevant clues that are required to solve a case, while ignoring irrelevant and extraneous information that could cloud his reasoning, is an indispensible element of his expertise.
Psychological research has made great progress over the last 60 years in understanding the cognitive and perceptual mechanisms that govern this essential selective process...
David CK Chang, SSN057-86-4042,
July 12, 2012, Thursday,
National Central Library,
Taipei City
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  • 6月 30 週六 201216:49
  • When Key Employees Clash

HBR2.jpg  
Harvard Business Review, June 2012
Page 135, Case Study
How should a business owner handle a conflict between two senior manager?
by H. Irving Grousbeck
When Key Employees Clash
The caller ID on Matthew Spark's phone read "Kid Spectrum, Inc." It was someone from the Orlando office, probably administrative director Ellen Larson. She had been in daily contact with Matthew since he purchased the company, a provider of in-home services for autistic children, eight month ago. He appreciated Ellen's eagerness to help him build the business, even if she was sometimes high-maintenance. Kid Spectrum's previous owner, Arthur Hamel, had told Matthew that Ellen, with nearly two decades of experience in health services, would be one of his biggest assets.
"Matthew, it's Ellen. I don't want to bother you again, but we have a situation down here."
Matthew sat back in his chair and readied himself. The "situation" could be anything from the copier running out of ink to the building catching on fire...
DB, SSN057-86-4042,
June 29, 2012, Friday,
National Central Library,
Taipei City
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  • 6月 19 週二 201216:57
  • At the interface

BPS.jpg
the psychologist, may 2012
page 360
At the interface
Jon Sutton interviews Trevor Robbins CBE(University of Cambridge)
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  • 6月 06 週三 201219:14
  • Mitt Romney wants to talk about the economy, not social issues

The Economist  
The Economist, May 26TH-June 1ST, 2012
Page 48
Lexington; Moral quandary
Mitt Romney wants to talk about the economy, not social issues. It isn't working out that way
In many respects, Mitt Romney makes a perfect spokesman for America's religious right. He certainly looks the part: his clothes crisply creased, his hair neatly gelled, his face habitually frozen in a look of square-jawed conviction. His personal life seems blameless. He is a regular churchgoer, and appears to live by the tenet of his faith. He married his high-school sweetheart, who bore him five strapping sons, who in turn have provided him with 18 grandchildren. He is a teetotaller, but not, like George W. Bush, as a break with the waywardness of his youth. Mr Romney spent much of his youth as a missionary, trying to persuade the French to give up wine. He once told a reporter that his greatest failing was that he devoted only one day a week to helping the needy(smugness is clearly a bit of an issue, too). The closest he has come to a scandal is the revelation that in his teens he once forcibly cut the hair of one of his schoolmates, in a prank that strayed across the line into bullying.
Yet Mr Romney does not like to talk about his faith in any but the broadest terms, presumably to avoid reminding voters that he is Mormon, a religion that many Americans find peculiar and some doctrinaire Christians consider heretical...
David CK Chang, SSN057-86-4042,
June 6, 2012,
National Central Library,
Taipei City
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  • 5月 30 週三 201220:10
  • Bread, circuses and leather balls

The Economist  
The Economist, May 19TH-25TH, 2012
Page 41
Financing football stadiums
Bread, circuses and leather balls
Atlanta
Gouging taxpayers for sport
The Falcons, Atlanta's professional football team, have played their home games at the Geogia Dome, America's largest indoor sports arena, since 1992. It cost $214m to build and another $55m to renovate. In those 20 seasons they have an overall losing record, including seven losses and four wins in the playoffs, and no Super Bowl titles. Attendance has been respectable, but below capacity--perhaps because fans dislike the prospect of watching a football game indoors on a beautiful autumn day. That said, many may also dislike the prospect of watching a football game in the rain, or on a sweltering day in early autumn. The Georgia Dome also hosts non-football events, such as basketball games and trade shows, that require an enclosed space...
David CK Chang, SSN057-86-4042,
May 30, 2012,
National Central Library,
Taipei City
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  • 5月 29 週二 201220:53
  • Can Yahoo! Hang On in The Ad Market?

Bloomberg Businessweek  
Bloomberg Businessweek, May 14-May 20, 2012
Page 40
Internet
Can Yahoo! Hang On in The Ad Market?
It's al the rage to predict the demise of online display ads and Yahoo!, the company that pioneered the business. Display advertising is the old man of online marketing--website banners are much less fashionable than, say, a personalized coupon delivered to your smartphone. Yahoo has had years of stagnation and leadership crises, the latest being Chief Executive Officer Scott Thompson's résumé inflation.
...The issue isn't the viability of display ads but whether Yahoo can stay in the game. From 2009 to 2011, the company's share of the market fell from 15.4 percent to10.8 percent, according to EMarketer. The drop was largely due to the growth of Facebook(its display revenue in the U.S. more than tripled, from an estimated $518 million in 2009 to $1.7 billion in 2011, according to EMarketer) and Google's YouTube($435 million to $1.7 billion over the same period)...
David CK Chang, SSN057-86-4042,
May 29, 2012,
National Central Library,
Taipei City
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